Models of Consumer Decision Making - 554 Words

How do consumers choose what products they are going to buy? Do they blindly walk in to a store and choose the first thing they see, or is there a science behind their behavior of buying? This is a question that has plagued researchers for years. Millions of products are bought worldwide every day, but what drives consumers to buy what they do? The book, Consumer Behavior, states that there are four views of consumer decision-making. These views are considered to be models of consumers (462). These models â€Å"refer[s] to a general view or perspective as to how (and why) individuals behave the way they do (462). The models are split into four different views of consumer behavior in the marketplace: an economic view, a passive view, an emotional view, and lastly, a cognitive view. This paper will focus solely on the cognitive view and the arguments that defend this way of consumer decision-making. In the cognitive view, consumers are seen as the thinking problem solver (â€Å"Menta l Processes Part 2†). The first criticism surrounding the cognitive view is that â€Å"consumers are either receptive to or actively searching for products and services to fulfill their needs and enrich their lives â€Å"(463). This means that consumers are constantly looking for products that have some purpose to them, and they tend to not buy items that do not provide some fulfillment or use. An example of this would be a man is aggravated because his dirty dishes are pilling up and he does not own a dishwasher. HeShow MoreRelatedCritical Analysis of Consumer Decision-Making Process Model5350 Words   |  22 Pagescritically analyse 2 chosen consumer decision process models, the KBM model by Kotler, Bowen and Makens (2006) and the BEM model by Blackwell, Miniard and Engel (2006) if they are vague or/ and all-encompassing in hospitality industry today with relevant industry examples. 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