Mini-Project Assignment 1 Short Report on Current Information Essay

Mini-Project Assignment 1 Short Report on Current Information Technology - Essay Example Analyzing Italy’s market is imperative and the manner through which this is done is by looking at the P.E.S.T situation of the country alongside the seven P’s of marketing. Italy has been a democratic nation for 46 years now; thus, the political environment is reputable for the marketing of the product. This is from the fact that with the democracy, the government does not inhibit the citizens from purchasing products at will. Moreover, the democracy also allows the United States, the producer of the ipad, to venture into the Italian market easily and consequently have increased sales of the ipad (Fleisher, 2008, 169). The fact that the country has a well laid out judicial system is also important for the marketing of the new ipad. This is from the fact that there is control on the decisions that powerful politicians make. An example is a politician who may talk ill of the ipad and tell people not to purchase it. Such cases are few - the concept of freedom and independe nce is incorporated in the Italian market. One factor that may come as a disadvantage in the marketing of the ipad is with regards to the tax tariffs that the country has. Lately, Italy has set its tariffs very high in an effort to boost its economy. With the increased tariffs, the country will have reduced imports and – consequently – the goods within the country will increase in sales. With this the standards ought to increase and make the economy of the country boost. The issue of tariffs was induced by the executive arm of the government and has been a major hindrance to the sale of products. This factor is bound to affect the marketing of the product in the country (Henry, 2009, 48). Shifting focus to the economic aspect of the country, Italy’s economy is rated eighth largest in the world. This has been effective in ensuring that the circulation of products in the country is well above average. Moreover, this means that most citizens in the country are stab le thus being in a position to market the ipad. This brings down the fears that one may have when introducing the ipad into the Italian market. It is also important to understand the fact that country’s economy is not stagnant but rather on the rise from the various measures taken by the government such as increased taxation (Cohen, 2011, 68). This ensures that the citizens of the country are always up and busy to ensure that they achieve their goals while living a comfortable life. Introduction of the ipad into the market would work great to ensure that these people are always informed on the changing market trends by using the device. This acts as a positive impact on the sale of the ipad, and so there is the need to introduce it into the Italian market. The transport sector is one other factor to consider with regards to the marketing of the ipad in Italy. Italy’s economy has been stable, and ensuring infrastructure development is a key aspect in the country. Italy has well established roads that generate a huge income for the government. The fact that these roads are in great conditions ensures the sale of the ipad is in huge amounts due to accessibility of even the remote areas in the country. This would mean that the incorporation of the ipad into the Italian market would fetch the company a lot of money from many users that would get to know about it. Italy also has rating as one of the wealthiest countries in the world. This

NIKE Co Research Paper Example | Topics and Well Written Essays - 1000 words

NIKE Co - Research Paper Example They gain a better work-related understanding of their own behavior and that of others hence, motivate, influence, and to succeed. Nike Company is dynamic in that it obtains raw materials from the environment and processes them into finished goods or services that are returned as outputs to the environment. From finished goods and services, Customers create a continuing demand of Nike Company products resulting to a circle known as a value chain (Nelson, Debra & James 25). How Nike Company Functions Organizational structure of Nike Company is centered in managers and their team leaders who foresee efficient running of the company. Their nature of managerial work revolves around planning, organizing, leading and controlling. They execute informational, interpersonal and decisional roles. Informational roles is whereby a manager exchanges and processes information through team leaders and also liaise with the employees in decision making for the betterment of the company. Effective man agers must integrate technical, human and conceptual skills. As well they must be sensitive to workforce dynamics while consistently adapting to their environment and understand broad applications of technology, focus on quality and customer service. In Nike Company, emphasis on managing emotions both personally and in relationships with others, is considered an important leadership competency since a manager’s emotional intelligence contributes significantly to their leadership effectiveness (Nelson et al. 30-5). Emotional intelligence is the ability to understand and deal with emotions such as self-regulation, relationship management and self-awareness. Positive organizational cultures in this Company tap the talents, ideas of employees, and their potential creativity. Therefore it makes the organization a better employer and helps it to effectively compete more in the job market. Diversity programs in Nike Company includes; emphasis on recruitment, selection, and retention of potential employees who provide a basis for more effective job satisfaction and productivity. In order to accomplish the diversity management in Nike Company, all levels of management in the company must be committed across all functions of the organization in order to get the best from the company. Diversity therefore, promotes creativity and innovation, social responsibility, reduced legal noncompliance costs and appreciating differences /value of inclusion. The mission statement of Nike Company describes and helps focus on the attention on the company’s core purpose, vision and future aspiration in a way that inspires commitment, innovation, emotion, and courage (Nelson et al. 45-6). Attitudes and Job Satisfaction in Nike Company Attitudes play an important role in employees work output in Nike Company. Managers should therefore be interested in their employees’ attitudes since attitudes give warnings of potential problems and influence behavior. If managers in Nike Company can improve employee attitudes, it will likely result in heightened growth of the company’s effectiveness. The key managerial goal in Nike Company is the employee’s job satisfaction. This is assessed through managerial observation and interpretation of employee’s attitudes and behavior by use of job satisfaction interviews and administering of